A marked increase in marketing collateral and activities in 2025 ensured the work of both the Cardano Foundation, and the Cardano ecosystem overall reached audiences across the spectrum of blockchain awareness. In addition to a comprehensive brand refresh of the Cardano Academy, the creation or renewal of a multitude of resources, thought leadership, and learning materials took place, including an expanded suite of blog posts, social media engagement, an expanded library of educational videos, and refreshed Cardano Academy materials. In 2025, the Cardano Foundation documented a growing number of real-world Cardano ecosystem implementations through structured case studies and supporting video content. These materials illustrate how blockchain is being applied across enterprise, public-sector, and infrastructure use cases, providing evidence of adoption trends and solution maturity. Additionally, major publications such as the Financial Insights Report 2024 (delivered in conjunction with the launch of Reeve), and Cardano Ecosystem Guide , and contributions to industry literature including “Mastering Cardano” and “I Can Aiken” reinforced the Foundation’s authority as a trusted interpreter of blockchain concepts and a leading voice shaping industry understanding. The landmark report “Introducing Digital Trust Infrastructure: The Foundation for the New Digital Economy” , commissioned with the renowned Blockchain Research Institute (BRI), also constituted essential and enterprise-forward thought leadership. Launched at Cardano Summit 2025, this report introduced a new comprehensive framework for Digital Trust Infrastructure (DTI). Ensuring the Cardano Foundation and Cardano ecosystem were visible across 200 events worldwide also remained a priority. Adoption continued In 2025, the Foundation represented Cardano at a selection of major international events of significance, among others Gitex Europe, Blockchain Rio, Paris Blockchain Week, The Satoshi Roundtable, GFTN Forum Tokyo, Point Zero Forum, Digital Asset Summit London, Money 20/20, EthCC, GBBC USA’s Blockchain Central DC, Identity Week Europe, Token 2049 Singapore, and the Women-in-Tech and CIO Summits in Osaka and Amsterdam , placing Cardano’s perspectives within broader discussions on digital finance, decentralized infrastructure, and emerging regulation. Continued work with NGOs and humanitarian organizations saw participation in a number of events, including UNDP’s High-Level Strategic Dialogue on Blockchain for Development , the Blockchain Impact Forum with UNDP , participation in the UNDP Blockchain Advisory Group Sessions , the Global Refugee Forum Progress Review 2025: UNHCR Impact staking ETP as part of Switzerland’s multistakeholder refugee pledge, Istanbul Development Days , and the UNDP’s Blockchain Advisory Group, which met in New York and Copenhagen. Supporting community events also remained a priority, with events supported including Buidler Fest, Rare Evo, Tech for Impact, Nuluna, and Azteca . Against this backdrop of widespread event participation, the Cardano Foundation also collaborated on a new event proposal that would represent the next strategic step toward global visibility for Cardano, reducing visibility gaps relative to competing L1 blockchains. Delivered as part of the Unified Global Events Marketing Strategy , the “booth and side-events program”, devised jointly by EMURGO , the Cardano Foundation , and Rare Network , is designed to greatly enhance Cardano’s reputation and increase its profile through the promotion of Cardano internationally at the most renowned and influential technology and blockchain conferences in 2025 and 2026. With centralized messaging, Cardano is elevated as the primary brand at these events by creating eye-catching booths and hosting engaging side events to achieve well-defined KPIs focused on strategic collaborations, developer engagement, brand promotion, media reach, wallet sign-ups, and Academy growth. The initiative aims to increase and grow Cardano’s reputation and brand footprint exponentially, while for the community, this achievement unlocks a stronger, unified identity that amplifies adoption and credibility, creates opportunities for builders, developers, and enterprises to connect, creates opportunities to showcase the innovation happening within the ecosystem, and attracts new partnerships, talent, and users to fuel growth. Key events identified for this unified program include Blockchain.RIO; TOKEN2049 Singapore; North American Blockchain Summit; Digital Assets Forum; Consensus HK 2026; Africa Tech Summit; DC Blockchain Summit 2026; FutureProof Miami; WebX; Paris Blockchain Week; TEAMZ Web3/AI Summit; TOKEN2049 Dubai; and Consensus Miami . Regulatory engagement, too, continued to gain pace: in 2025, the Foundation participated in a host of supervisory events and policy workshops, contributed to working groups focused on digital assets and data protection, and provided informed feedback across several regulatory consultations. These included a Digital Assets Roundtable Expert Series (DARTE) Roundtable in collaboration with the European Commission , as well as responses to the U.S. SEC Crypto Task Force Questionnaire ; a joint submission to the FCA’s Discussion Paper DP25/1 on staking and cryptoasset activities; and a detailed response to the European Data Protection Board’s Guidelines 02/2025 on blockchain and personal data. The Foundation also contributed to the Global Blockchain Business Council’s Risk Mitigation Framework , which examines non-financial risk considerations for blockchain infrastructure. Engagement with academic institutions, such as a guest lecture at the University of Florida’s Law Faculty , further expanded blockchain literacy among future practitioners and policy leaders. 19 Cardano Foundation Activity Report 2025 For sustained enterprise adoption to scale, blockchain ecosystems cannot rely solely on technical excellence.”